Sonstiges » d figure to alleviate non-conference scheduling con

Arnold Palmer was one of the best golfers of all time, but he was also one of the best marketers ever.In his lifetime, he earned almost $7 million on the golf course. Off it? He made at least 50 times that.Without Palmer -- and his agent Mark McCormack -- Michael Jordan, who often gets credit for being the father of modern-day sports marketing, never would have been Michael Jordan.Corporate America was ready to turn MJ into what he became because, 30 years earlier, Palmer already was doing it.It was because Palmer was so good -- his smile in print, his convincing tone in commercials -- that companies continued to align with athletes.The ultimate testament to Palmer being the best? When his deals were up, competitors would pay more. A deal with Qantas airlines turned into a new one for United. A deal with Holiday Inn morphed into a bigger deal with upscale Westin. A tractor deal with Bolens wasnt renewed because Ford Motor Co. paid him more to endorse its cars and didnt want him competing with its tractor division.In 1967, Palmers appearance fee was $7,500 and his deal with Coca-Cola was $15,000.Palmer deftly navigated the world of appearances and endorsements so well that as his rates went up -- and were pushed by McCormack, who founded the agency IMG -- the guys who followed him had a greater starting point. Just like on the golf course.Today, when athletes turn pro, they or their agents trademark their names. Palmer trademarked his name, and that famous umbrella logo, in 1968.His versatility landed him endorsements with companies in almost every sector. He endorsed Heinz ketchup on a steak, L&M filter cigarettes, Allstate insurance, Pennzoil motor oil, cardigans, dinner jackets and even Japanese robes.That confidence didnt exactly exist when Palmer signed a deal in 1959 with Wilson requiring that should he give up golf he would have to return the clubs Wilson gave him.Palmer didnt just pave the way and yield to todays stars. He never stopped marketing.In the past 16 years, the value of his name was reaffirmed, as he was able to capitalize on the iced tea/lemonade combination that bears his name.Palmers name had been attached to the concoction since the late 1960s, but through a partnership with Innovative Flavors and Arizona Beverage Co., he capitalized on the drink.In 2010, it hit $100 million in annual sales. In 2015, it hit $200 million, single-handedly eclipsing sales of the diet version of behemoth Snapple.In the coming hours and days, it will be impossible for many to downplay Palmers contribution on the golf course. Whats remarkable is that his contribution off it might be more of a lasting legacy than what he ever did with a club and a golf ball.David Pastrnak Bruins Jersey . Burke is expected to miss two to three months after breaking a finger in the teams third preseason game. Tinsley, a 10-year veteran, spent the last two seasons in Utah, where the point guard averaged 3. Brad Marchand Jersey . -- If Henry Burris has his way, he will be the starting quarterback to lead the Hamilton Tiger-Cats back to the Grey Cup next year. http://www.cheapbruinsjerseys.info/authentic-adam-oates-bruins-jersey/ .Y. -- Buffalo Bills coach Doug Marrone has drawn on his Syracuse connections once again by hiring Rob Moore to take over as receivers coach. David Backes Bruins Jersey . LOUIS -- Lance Lynn was one of the more enthusiastic participants as the St. Jake DeBrusk Jersey . -- Bobby Ryan helped the U.(STATS) -- The Big Sky Conference announced Friday it is tabling a proposal to move to a nine-game conference schedule in football, although there remains support to pass it at a later date.The conference athletic directors voted in favor of the proposal last month, but this week the school presidents decided to wait for additional information, including whether the permanent schedule of the FCS level increases from 11 to 12 games.The Big Sky said in a statement, After the Big Sky Conference Presidents Council meetings this week, there was agreement to look at future football scheduling in more depth, allowing for more time for discussion and research. The Big Sky Conference will continue with those discussions, and there will be no future schedule releases until final confirmation of the schedules.A nine-game conference schedule would follow the University of Idahos return to Big Sky football in 2018, which will increase the football membership from 13 to 14 teams and likely create two seven-team divisions. Although the 2018 and 19 conference schedules have to be reworked to include Idaho, Big Sky schools have too many games scheduled with out-of-conference schools in those seasons, so the nine-game conference scheddule is proposed to begin in 2020.ddddddddddddA change would figure to alleviate non-conference scheduling concerns for the western-most FCS conference, whose teams would then start to move away from scheduling a Division II or NAIA opponent as one of their non-conference games.One issue unresolved in the FCS is the potential increase of the permanent schedule. Earlier this year, the Ohio Valley and Southland conferences proposed to the NCAA for an increase from the 11 regular-season games common in most FCS seasons -- one game fewer than the FBS.FCS teams are permitted a 12th game only in years when there are 13 weekends between Labor Day weekend and the weekend prior to Thanksgiving. It last occurred in 2014 and will occur only four times over the next 15 seasons -- in 2019, 24, 25 and 30.The 11-team Southland is one of two FCS conferences that utilize a nine-game conference schedule. The 10-team Southwestern Athletic Conference, which is broken into two divisions, also plays a nine-game conference schedule, but its members plan to drop down to a seven-game conference schedule next year. ' ' '